With a glance back and a roar forward, PUMA® announces the launch of PUMA Archive.com, a new website designed to celebrate PUMA® ’s most beloved and iconic products from the last 60 years, offering a window into the brand’s evolution from its inception in 1948 to today. The PUMA Archive.com uses video, images and testimonials to commemorate how PUMA® has pioneered the fusion of sport, fashion and lifestyle throughout the world. PUMA’s Archive.com will introduce sport legends who inspired iconic silhouettes, reveal the origins of key styles and unravel the power behind some of the most coveted styles, stitch by stitch.

“Compiling the classic and iconic products into one space needed to be done,” says Antonio Bertone, Chief Marketing Officer PUMA. ”PUMA’s rich history is what defines the brand and inspires us to continuously push the boundaries between sport and lifestyle.”

The PUMA Archive is a commemoration of storied style where cult classics are respectfully re-issued and new designs are created that break the mold. PUMA Archive products come with stories and roots that situate them in a grander game—they’re styled with significant substance. Archives.com is designed to celebrate this rich history and serve as an instructional tool by offering behind-the-scenes exposure and explanations on the brand’s most iconic products and secrets behind highly limited releases, which remain some of the most coveted footwear around the world.

From the burgeoning skateboarding scene in the 70’s, the break-dancing and hip—hop revolution of the 80’s, to the 90’s when sport and fashion became interchangeable, Archives.com demonstrates how PUMA was at the forefront of shaping and defining so many cultural movements. Walt “Clyde” Frazier, a bona fide player, PUMA legend and inspiration of the most popular PUMA style of all time, the “Clyde” is highlighted on the site. The “Roma 68”, a shoe designed for the world’s fastest sprinters to wear while not on the track, finds time to shine online. And for the first time in PUMA history- the brand’s bona fide archivist, Helmut – speaks directly from his product-laden office in Nuremberg, Germany to reveal trade secrets behind some of the most beloved products of all time.

Puma Clyde

PUMA Archive.com goes live on February 23, 2009 and is styled with reflection and gloss. When it comes to PUMA, the future is ever rooted in the past. The PUMA Archive site can be found at www.archive.puma.com

- credit to iMod for the article. As one of my principle associates, I try report on all cool Puma news. Problem is they churn it out faster than Vodacom churns out sms`s.

PUMA®

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This came in on email this morning….

I usually don’t pass along these ‘add your name’ lists, but this one is too important, it has now passed through South Africa for 14 weeks.

· To show your support for Jacob Zuma and encourage him on his run for President, please add your name to the rapidly growing list below and send it on.

1. Julius Malema
2.

Don’t take it too seriously, but was just a little laugh.

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We don’t always get the outer fate we deserve, but we achieve the inner fate which we are able to create. – Maria Jotuni, Finnish writer

I can make myself independent of fate. – Ludwig Wittgenstein

Intellect annuls fate. So far as a man thinks, he is free. – Ralph Waldo Emerson

Someone who seeks nothing but his own fate no longer has any companions, he stands quite alone and has only cold universal space around him. – Hermann Hesse

We are not permitted to choose the frame of our destiny. But what we put into it is ours. – Dag Hammarskjold

You do what you’re doing and if it’s going to happen, it will and there’s nothing you can do about it. – Van Morrison

Our fate is not hard because we travel alone; it is hard because we travel alone on the same road with everyone else. – Eero Havas, Finnish writer

And when man faces destiny, destiny ends and man comes into his own. – Andre Malraux

There ain’t no such thing as an accident; there ain’t nothing happens in the world but what’s ordered just so by a wiser power than us, and it’s always for a good purpose … – Mark Twain

Destiny is what you are supposed to do in life. Fate is what kicks you in the ass to make you do it – Henry Miller

Wrong fate is like an overtight skin, it doesn’t feel your own and you can’t live with it. – Anita Konkka, Finnish writer

Fate shuffles the cards and we play. – Arthur Schopenhauer

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I realise the story is not a new one, but the guy inspired so many people. This video has been watched 41 000 000 times on youtube alone. What hidden potential is lying in the people around you, and what are you doing to get it out of them?

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Al Pacino is a mastermind. This is from the movie Any Given Sunday, a visual masterpiece from Oliver Stone. The speech is worth the 4 minutes it takes to listen.

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phew. I’m not going to lie to you, I’m bushed right now. Tired Tired TIRED. I have this 24 hour period in the middle of my week where there are not 2, but 3 hard work-outs in that time period, 2 bike and 1 run. Its a little experiment of mine at the moment to include a focus period between this time to get 3 important sessions in as well as 2 full working days.

To some, crazy. To me, I like to see whats possible. Its followed by friday, which is a easier swim, and nothing on the legs. So its not all madness.

I have no idea how to guage my fitness at the moment as I havent done intensity for so long that I’m not sure which set of standards to be pacing myself against. There are always 2 sets of standards:

1. How do I fare againt my peer group. (I recently won my age group at WP Champs so I guess thats a positive).

2. The “I want to destroy everyone at the race” set of standards that competition brings to me.

So, I believe a healthy dose of both is key for work, for love, for sport. The drive to be the best, but also looking around and seeing how others might be doing it.

Brings me to another point. I have had the opportunity to spend quite a bit of time, lately, around people who are WAAAAAAAAAAY smarter than I am in various fields and its been quite exciting. I have purposefully sought them out, as I felt it necessary to be taught a few lessons again (never too old for that). As smart as we think we are, there is always someone smarter than us.

I meet people who make me feel stupid.

Its refreshing to know that I could never know it ALL. I mean, if you are a “know-it-all”, how boooooring would your life be? Nobody could teach you anything, you wouldnt ever have stimulating conversation because there would be no discovery for you. No discovery?

Discovery is one of the 10 most powerful words in the world. Why would you not want to discover?

Why not run down the dark path in the forest which you have no idea of where you are going? What stops you? Fear? Uncertainty? Or just a comfort in being what you are right now, even if you know you know you could be more. Where is your drive?

Take a small risk at first, and then a bigger step, and soon, who knows, maybe you will believe in yourself.

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one of my personal favorites at the moment. I was looking for the music video but came across this.

OH MY GOD! Wait till you see this boy move.

that my friends, is called “The Slapchip”

No athlete will ever move that fluidly.

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A mate of mine sent me to this site the other day, its all for the boys, and they do free delivery on some items, as well as freebies here and there. There is some funky stuff on here, and I have ordered the Waboba Ball for the beach (because the boy in my soul cant say no to something this cool)

Manufacturer’s description:

The Waboba Ball is made of polyurethane and has a Lycra coating. The mix of different polyurethanes makes the ball bounce and float on water! The ball is made to endure some pretty rough handling.

my life just got 5% better, just because of that. FACT. Click the banner and go buy something random to entertain the boy child in you. Girls – buy something for your man. Any website that`s payoff line is “South Africas only one stop shop for the urban man” deserves a visit.

Ciao.

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A while back I remember this really good campaign Puma did which had animals with their footwear. I came across it a moment ago again and thought to share. lets have a look here.

my favorite is the mouse driving the big yellow show.

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nice bike

A world class custom bike, SRAM Red and some great bits and pieces on the bike. I bet the guy spent ages putting all the parts together, and was very proud of it.

Lets marvel at the bike for a moment…

Aaaaaah. Great. A piece of history.

But wait…

something just caught my eye…

lets look at the picture again, with the object in the red circle…

what is that?

A dog? A baboon?

Whatever it is, its doing the dirty on the lawn, right there, in your picture!

That my friends, is how to NOT take photos of your $9000 bicycle.

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