Watch it. Take the 20minutes from your schedules and watch that. Learn from it.

Yes, it contains some bad language, so don’t show it to your 8 year old. Apologies for that, but Gary Vaynerchuck is talking about the number one thing that is lacking for up and coming athletes I have to deal with. Grow your personal brands.

Results are not enough anymore. Learn from the history books from guys like Dan Hugo & Conrad Stoltz. Sponsors want to see you have an audience. I get weekly requests from athletes to be a part of our Multisport Team and one of the main things I ask them is if they have an audience. Most never return my email. They only want free stuff & to race in kit. They won’t write race reports, they won’t write blogs, develop a community and they really come across as not caring at all. It saddens me that they can’t see the truth.

It’s far easier to have a huge community and to have to back that up with results than to perform all year around. I would be willing to put money on it that this post will be read more than 1000 times by athletes with the potential to develop a brand for themselves. I would also be willing to bet that less than 5 of those athletes start a blog, or even start to try to create something. I would also be willing to bet that 4 of them stop within 6 months.

Are you going to be that 1 guy I am looking for, who makes a brand for himself out there? I am looking for you. There are great opportunities for you out there. You`ll have 999 other guys who will envy what only you had the goonz to do. Simple, but not easy.

Or even better, are you going to be that girl.

This is a topic I am hugely passionate about. I have to thank Nikola for all his advice in this department. Even when he knew he wasn’t giving it.

Who is going to be smart enough to follow this advice?